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Privacy Policy

The privacy policy of a website is a legal document laying down how the website owner will collect, process, store, and disclose user information. It also specifies what choices the user has with respect to such information.

Parties involved:

  • Website owner

    The “legal owner or registrant” of the website and domain name. It could be an individual or an organization.

  • User

    Anyone who uses, visits, enjoys, or engages in any capacity with the website.

Essentials of a privacy policy

Applicability of the policy

A privacy policy should clearly mention the domain name, website details, and services being offered to the users on the website

Information collected and received

Websites often collect and receive user information like personal, usage, location and cookies data. It should clearly mention such information collected by you as a website owner and it should also mention other possible information that you may collect.

Usage of collected information

It should specify how you use such collected information, like for improving your services, providing customer support, for the furtherance of your legitimate interests in operating your website and business, etc. 

Retention of information

You might need to retain or store such information for several reasons. Your policy should clearly mention what data is stored for what purpose and the duration of such storage.

Opt-out option

It should provide users with a clear option to request you for deletion of their information.

Third-party use

It should specify the information that you might be sharing with third-party service providers. If your website includes links to third-party websites then the policy should include a disclaimer that you bear no responsibility for any information collected, processed, or stored by such third-party service providers

GDPR compliance

If your users are from the European Union (EU) or European Economic Area (EEA) your policy needs to be GDPR compliant. It should include a way to receive clear consent from the users for such collection and processing of information. Users should be able to revoke their consent and also request all the information as a way to verify this consent
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Why do you need a Privacy Policy?

  • Mandated by law
    Almost all websites gather some user data and the law mandates a privacy policy in such cases.
  • Protection from financial and legal losses
    Not having a well-drafted privacy policy can lead to huge legal battles and financial losses.
  • Often required by third-party services you use
    Many third-party services used by you for enhancing your website like Google Analytics, require you to have a comprehensive Privacy Policy containing details of your usage of their services, plugins, etc.
  • User confidence and trust
    As days pass, users are getting more and more aware of their rights to privacy. Having a clear and easily accessible privacy policy will help build good faith among your users.

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